Make A/B Tests for Android Apps in Real-time and Without Coding


After several months of development and with the feedback of our amazing beta users, we are officially releasing the production version of our Visual Apptimizer for Android! The latest stable version of the Apptimize SDK will enable you to create A/B tests without coding and without waiting for any app store’s or user’s update.

Here are some examples of the great things you can do with the Visual Apptimizer.

Test Calls to Action

A/B testing the copy of menu items, headlines, descriptions, and any text in your app is incredibly easy. It took me 1 minute to change the text of the “Welcome!” button to “Find Your Style!”


I simply changed the text using the new Android Visual Apptimizer.


With a few more clicks, an A/B test could be deployed to some of Zappos’s users to test if more people would purchase an item if the button text were different.

Testing a Change Across All Elements

In addition to text, I can also change layout, test different element sizes, swap images, and more! What’s even more exciting is that I can test the change across different elements in my app. For example, I can test changing the color of all sale prices in my app.


I created this new variant by toggling on “Select Similar Elements.” This enables me to select all the prices and change them to red.


I’ve created these A/B tests without having to code at all. And I can deploy them to users without waiting for any app store’s approval or waiting for users to update their app.

And of course, the original programmatic interface for creating more complex tests is still available. Try out the Android Visual Apptimizer for FREE by registering a new account or logging into an existing and downloading the new SDK.

About Apptimize

Apptimize is an innovation engine that provides A/B testing and feature release management for native mobile, web, mobile web, hybrid mobile, OTT, and server. Industry leaders like HotelTonight, The Wall Street Journal, and Glassdoor have created amazing user experiences with Apptimize.

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