Paktor avoids a HUGE mistake by A/B testing before deploying


Paktor is an innovative mobile dating app targeting the Asia market that emphasizes simplicity and ease of use. With Paktor, finding a match is as simple as a swipe and a click.

The Paktor team was ready to implement a change to the app that they were pretty sure would increase engagement in the app by making it easier to like and dislike potential matches. Thankfully, they tested it first and avoided a mistake that would have cost them a 26% loss in month over month growth.

They tested these two variants. Can you guess which was the one that cost them users?


Read the full case study to find out.

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