Jan 28, 2015
Apptimize CEO, Nancy Hua, was featured on Fox Business News’s Risk & Reward with Deirdre Bolton for bringing innovation to a slow mobile development process.
“For most companies, the biggest barrier to their apps being hugely successful is the painful slowness of mobile innovation. Apptimize gives you the advantage there because it lets you instantly make a change and immediately start seeing the impact on your users.”
The astonishing growth in smartphone adoption in the past few years has been matched only by the equally impressive growth of mobile apps. As of January 2017, the iOS App Store contained more than 2.2 million apps for Apple mobile...Read More
How do you ensure that your app is captivating and retaining users? Habits. In comes the ‘Hooked Model.’ The ‘Hooked Model,’ developed by Nir Eyal, is a four-step process built on basic principles of behavioral psychology that can be used...Read More
We’re excited to announce a major enhancement to our mobile app AB testing capability: Results Beyond Conversion™. As the importance of mobile continues to explode for organizations across industries, this new functionality will ensure leaders can directly evaluate mobile strategies on...Read More