Feb 17, 2015
Menlo Park, CA—February 17, 2015—Apptimize, the provider of optimization tools for mobile applications, announced today that it has closed a $4 million Series A funding round led by Costanoa Venture Capital. The Series A round brings Apptimize’s total funding to $6 million, after a $2.1 million seed round in January 2014. The new funds will further revolutionize the mobile development process by enabling product managers, designers, marketers, and developers make instant updates to their mobile app without having to code or redeploy their app.
“Apptimize is leading and changing the way mobile apps are optimized,” said Neill Occhiogrosso, Partner of Costanoa Venture Capital. “This is the reason why top companies like Vevo, HotelTonight, Glassdoor, Strava, and Flipagram have chosen to leverage Apptimize to iterate faster and with real user data.”
Mobile is changing at an incredible rate, but mobile app development is one of the slowest things out there. Apptimize is solving this by letting mobile app development teams get continuous data-driven deployment without sacrificing the native experience. Traditionally, mobile app development is a slow process because the development, QA, and deployment cycle take 6-12 weeks for a fast-moving app. In order to get faster iteration speed, some apps have opted to integrate non-native components into their app (HTML) at the sacrifice of performance and user experience.
“Apptimize cuts app iteration time down from months to minutes. Now, mobile product managers can push out a change instantly and immediately start gathering data on whether or not that change made a statistically significant improvement to the app before spending weeks coding,” said Nancy Hua, Apptimize CEO.
“We’ve been able to move faster, iterate faster, and take a few more risks,” says Audrey Tsang, Director of Product at HotelTonight.
“What made me excited about Apptimize was the ease by which we could make a change to this new app that just got launched and unlock the whole potential of building things more quickly,” said Jon Li, Senior Director of Product at Vevo.
Apptimize is a high performance, reliable way to optimize native Android and iOS applications. With robust A/B testing, Instant Updates, and a codeless installation process, Apptimize empowers anyone on a mobile team to push changes to users in real-time and A/B those changes without App or Play Store approvals. Apptimize also offers a programmatic interface that enables app developers to test anything they can code. Other key features include powerful analytics, feature flagging, staged rollout, results segmentation and filtering, and advanced targeting. For more information visit www.apptimize.com.
About Costanoa Venture Capital:
Costanoa Venture Capital is an early stage investor focused on cloud-based services solving real problems for businesses and consumers by leveraging data and analytics. Current investments include 3scale, Alation, Datalogix, DemandBase, Gamechanger, Grovo, Guardian Analytics, Inflection, Intacct, iSocket, Kahuna, Lex Machina, LinkSmart, NovoEd, Return Path, Risk I/O, StitchLabs, and VictorOps.
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