May 7, 2018
As a product manager, you understand the importance of making data-driven decisions. You know first-hand that a seamless and personalized experience for your users can positively impact your KPIs. In fact, an inconsistent user experience can be detrimental:
Today, we’re excited to announce the release of Apptimize Cross-Platform, an all-in-one tool designed to experiment, optimize, and manage feature releases across all of your digital touchpoints. We have always been the best at mobile, and now we are extending the same functionalities you have been so familiar with across all of your user touchpoints.
The value of real-time user behavior data is undeniable. As industry leaders note, experimentation is the key to gathering these insights:
Today’s online consumer has no patience for a poor digital experience. Unsurprisingly, then, conflicting experiments across digital touchpoints can frustrate users, so they leave your site and opt for their second choice– your competitor. Replicate this scenario among a couple dozen visitors, and you’ve leaked thousands of dollars in current and future revenue.
Long-term success lies in your ability to run experiments and gather data from users while also ensuring that you provide them with a consistent experience as they navigate your cross-platform presence.
A user centric experimentation program is a competitive advantage that can help you maximize your conversion rate and ROI.
We understand your goals, which is why we expanded to bring the quality and expertise that you’ve come to expect from Apptimize to every platform that your users are on. You now have access to Apptimize Cross-Platform, the only true Cross-Platform solution on the market.
While other tools promising tests on various channels take months to set up and exhaust IT resources, Apptimize’s centralized targeting, measurement, and test set-up is incredibly easy to get started with, while also providing deeper and non-siloed insights.
Apptimize’s roots are in mobile, which is why we still have the most robust mobile A/B testing and feature release management platform on the market. We’ve helped mobile teams experiment and innovate better to significantly impact their KPIs. We also realize that users don’t exist in just one channel, and thus organizations’ data-driven decision-making should also span all digital channels. With a user-centric design, Apptimize Cross-Platform enables the whole product development team to test what they want, how they want, when they want, across all digital channels.
With the release of Apptimize Cross-Platform, your data continues to be secure and anonymized. We do not share or disclose any information that we receive from the customers that use our product.
We’re excited to show you how Apptimize Cross-Platform can help you improve your KPIs.
Request a demo and we’ll follow up with some customized ideas.
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