Jun 24, 2019
98% of consumers use at least two different digital channels before making a purchase.
Is your company personalizing those channels to optimize the purchasing process for your customers? It’s crucial to ensure that their experience is consistent across all platforms. Changes in one platform can affect user behavior on another, so it’s imperative to make sure that changes made on one platform are also reflected across all channels.
Companies today are innovating and trying new things, but that can sometimes accidentally result in a confusing experience for customers or an under-personalized experience. As an innovator, trying new ideas is what you do. Keeping them consistent across platforms, easily delivering personalized experiences to every user, tracking users as they move from one channel is what Apptimize helps you manage. With Apptimize, you’ll be able to manage all your A/B testing across all channels and platforms and implement your changes confidently all in one dashboard.
So, wherever your user is in their journey, they’ll receive a tailored, consistent experience and you can see how changes are impacting their experience across that entire journey. Apptimize lets you optimize and innovate quickly without fear.
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