A/B Testing Basics

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What we learned from web A/B testing… and what we didn’t

These days, it’s common to have a both a web and mobile experience that are core to your business. One probably reels in more revenue than the other, but if you’ve developed an experimental culture, there’s a good chance that...

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How Many Users Do I Need for My A/B Test? Calculate Sample Size and Run Times

While the basic concept of planning an A/B test is pretty straight forward, two of the more complex questions that we often get are: What percentage of my users should I put in my test? How long will it take...

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