Welcome to the first installation of our “7 Things to Test” series! At Apptimize, we recognize that coming up with the right things to A/B test is just as hard as actually running the test, so we have created an...
/ Read More
There is a lot of literature about how to build great apps–what works, what doesn’t. But something I found while researching email marketing subject lines is that a lot of research is contradictory. Mailchimp’s data told me that subject lines...
/ Read MoreHow do you know which mobile A/B testing solution is right for you? Ask for a demo. Signing up for a trial is a great start. Seeing a live demo is even better. With a live demo, you can watch...
/ Read More
Have you ever updated your app only to realize after the release that it had a vital bug? Have you ever released a new feature and then learned that the feature was killing conversion rates in a completely unexpected way?...
/ Read More
If you have an Android and iOS app, your two versions are probably similar but not exactly the same. Your users are probably similar but not exactly the same. So make sure you don’t test on one platform and assume...
/ Read More