About iFood iFood is the leading food delivery platform in Latin America with over 50,000 associated restaurants and 120,000 couriers. Every month, customers place millions of food orders for delivery using the iFood mobile app. The Challenge As part of...
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Data-driven insights derived from mobile A/B testing inform product teams on where to double-down their efforts and where to pivot strategies. A/B testing helps product managers optimize experiences across the entire user journey — from user acquisition on major app...
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Product leaders are increasingly realizing that simply acquiring users isn’t enough for their mobile apps. In order to form lasting connections, you need to focus on user retention: demonstrating the value of your product as a means to earn loyal users...
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An endless content repository is a double-edged sword. If users can’t find what they are looking for or discover content they are interested in, they are almost guaranteed to abandon your app. Many apps aim to improve user retention by helping...
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Runtastic has a portfolio of over 15 health and fitness apps which combine traditional fitness models with mobile technology. Runtastic has over 95 million registered users. Using Apptimize, the app has boosted the conversion rate by 44%. THE CHALLENGE In-app...
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