On October 16, 250 mobile product leaders from around the world gathered at Mobilize 2017 to discuss data and experimentation. A theme that continuously emerged throughout the day was the importance of experimentation and the impacts that it has on...
/ Read More
The 2016 holiday season saw an incredible 44% year over year increase in mobile purchases with US consumers spending over $17B while shopping from their smartphones. The mobile share of e-commerce is experiencing rapid growth, and a fifth of all online sales...
/ Read More
How do you update an app without breaking the user experience when you have over 20 million users? 200 million? When it comes to mobile apps, the stakes are higher than they ever were on web. Mobile users have an...
/ Read More
In Apptimize’s latest release, we’ve given our customers the ability to target user test groups more precisely than ever before, with zero additional effort. You might already know that Apptimize allows its users to target their test groups based on...
/ Read More
As if a 5 minute setup wasn’t easy enough…now you can try out the Apptimize SDK with a simple toggle of a switch. Today, we announce our integration with Segment! Setting Up Segment Setting up Segment with Apptimize couldn’t...
/ Read More