A/B Testing Example – Retale, a location-based app that aggregates retail circulars, ran a Black Friday campaign in the weeks leading up to November 28, 2014 that increased their product click-through rates in the busiest shopping week of the year. While...
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HotelTonight skyrocketed up the app lists in the last several years to take a leading position in the mobile travel market primarily because they are fast moving company with a laser focus on user experience and design. At Apptimize, we...
/ Read MoreVevo has been one of our most amazing customers for a long time. They are constantly trying new things, experimenting, and bringing a better user experience to their iOS and Android app users. Apptimize is proud to help them do...
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There is a misconception in the mobile space. While most mobile product managers want to optimize their app through A/B testing, many seem to believe that A/B testing is a daunting enterprise that would require a lot of developer resources....
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While the latest version of iOS is running on a whopping 90% of all Apple mobile devices, recent studies show that only 17.9% of Android devices are running KitKat. Fragmentation on the Android platform is only getting worse. We’re now...
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