Today’s most successful brands use experimentation to drive higher customer engagement and a Gartner survey found that 67% of marketers say experimentation will become more important within the next five years for staying competitive. Airship‘s Kaitlyn Hogue and Apptimize’s JP Lefebvre recently...
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A/B testing is the key to retail success. Use these A/B tests that top brands run to really drive revenue. Schedule a custom demo to kickstart your A/B testing strategy.
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We are excited to announce Mobilize by Apptimize 2017! Mobilize — a conference focused on mobile testing and data-driven product development — will take place on Monday, October 16th at the iconic Westin St. Francis in San Francisco. Building off...
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User retention is about whether you’re building a quality product that hooks in users and keeps them coming back. It starts with addressing user needs and concerns, then digging deeper into figuring out what really connects with your users. To...
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How We Optimized Our Native Mobile Login Flow By Corinne Almirol (Sr. Product Manager, Vevo) and Jon Li (Sr. Product Director, Vevo) So you want more registrations. You want users to log in so that you can start a relationship...
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