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11 Things Every Mobile Product Manager Needs to Know

By now, you’ve heard a great deal about the importance of being mobile. You know that it’s not about just having an app. It’s about understanding key differences and challenges of the platform and how to overcome them. Learning from...

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Yahoo Growth: How We Reached #5 on the App Store

Getting Yahoo Mail into the top 5 free apps in the App Store is no easy feat, so it’s pretty safe to say the growth team at Yahoo knows what they’re talking about. Over the course of 10 weeks, they...

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Glassdoor Boosts Registration 8% with 01 Apptimize Mobile A/B Test

The App Glassdoor is well known for being a premiere resource in helping people find a job and company they love. Salary reports, company reviews, interview reviews and questions, and benefits reviews are all available, as well as millions of...

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