The astonishing growth in smartphone adoption in the past few years has been matched only by the equally impressive growth of mobile apps. As of January 2017, the iOS App Store contained more than 2.2 million apps for Apple mobile...
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You’ve already come to the conclusion that experimentation is the best way to create the optimal user experience. You know that a better user experience can improve engagement, retention and revenue and thus helps you grow your product and organizational...
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Product leaders are increasingly realizing that simply acquiring users isn’t enough for their mobile apps. In order to form lasting connections, you need to focus on user retention: demonstrating the value of your product as a means to earn loyal users...
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Unlike other industries, such as brick and mortar retail, physical locations will always be critical for restaurants — it’s not just about the food; it’s about the experience. It’s for this reason that most restaurant organizations consider their patrons “guests”...
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The recent investment surge in fintech firms — $17.4B globally in 2016 — is a strong indicator that banks need to start looking at these upstarts not just as competitors, but also as a source of inspiration. The desire to...
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