Mobile Product Management

Reducing Call Center Costs with a Mobile App?

Executives face an ongoing challenge of creating amazing customer experiences while also keeping costs at bay. This tug of war between satisfying customers and reducing costs takes center stage in stores, branches, and call centers. In particular, organizations have typically...

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How VSCO & Twitter Deploy New Features to Millions of Mobile Users

How do you update an app without breaking the user experience when you have over 20 million users? 200 million? When it comes to mobile apps, the stakes are higher than they ever were on web. Mobile users have an...

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The Up-To-Date Guide for Mobile Product Management Resources

A Curated Directory of the Best Techniques, Case Studies, Articles, Blogs, Events, and a Helluva Lot More. There are some great product management resources out there, but when looking specifically for mobile product resources, you may find yourself a little...

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How Effective Is Your Mobile Product Team?

This is a guest post by Ashley Sefferman of Apptentive Today, there are over 50,000 apps added to the app stores each month, and a whopping two-thirds of all apps see fewer than 1,000 downloads over the course of their...

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11 Things Every Mobile Product Manager Needs to Know

By now, you’ve heard a great deal about the importance of being mobile. You know that it’s not about just having an app. It’s about understanding key differences and challenges of the platform and how to overcome them. Learning from...

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