Mobile Product Management

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Yahoo Growth: How We Reached #5 on the App Store

Getting Yahoo Mail into the top 5 free apps in the App Store is no easy feat, so it’s pretty safe to say the growth team at Yahoo knows what they’re talking about. Over the course of 10 weeks, they...

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Forget Waiting for App Submission, Let’s Just Copy Facebook

Every day, twice a day (except on Tuesdays), Facebook quietly updates its website. One comes in the morning at 9:00AM and the other at 4:00PM Pacific Time. Each of those iterations can contain anywhere from 30 to 300 cherry picked...

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