Thought Leaders

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Surprise and Delight Users for a Big Conversion Boost

There’s a reason why Brian Wong is the youngest person to ever receive VC funding. Capitalizing on “serendipitous moments,” his company Kiip generates customized engagement ads that are 14x more effective than banner ads when it comes to increasing purchasing...

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Decision Fatigue Is Tanking Engagement

If you’re asking for parole in court, you’d best try and make an appointment early in the day. A study by the National Academy of Sciences has shown that judges granted parole 65% of the time for cases at the...

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Someone Woke Up the Sleeping Giants

When we hear about triple digit growth in MAUs for a mobile app, most people think hot new startup like Uber, Airbnb, Tinder, or Snapchat. Surprisingly enough, the second fastest growing mobile app this quarter was Kohl’s. Yes, the retail...

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Move Fast…But Don’t Break Things. Talking B2B at Box

Nancy Hua on Building a Modern Enterprise Company Last week, Apptimize CEO Nancy Hua joined fellow Y-Combinator Alumni Erica Brescia of Bitnami (YC W13) and Reshma Khilnani of Box/MedXT (YC W13) to speak about “Building A Modern Enterprise Company” at...

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Optimize Marketing Campaigns in Real-time for Native iOS and Android

A/B Testing Example – Retale, a location-based app that aggregates retail circulars, ran a Black Friday campaign in the weeks leading up to November 28, 2014 that increased their product click-through rates in the busiest shopping week of the year. While...

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