Thought Leaders

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Storytelling with data: Lessons learned from Bump

Bump used A/B testing before it was cool. Google acquired Bump last year, in part because the people at Bump really understand data, mobile, and user experience. Earlier this week, we spoke with Chris Perry, former product manager and lead...

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Etsy’s Culture Of Continuous Experimentation and A/B Testing Spurs Mobile Innovation

I’ve been a personal fan of Etsy for a long time (half the art in my house was found while lying in bed with the Etsy app on my iPad). I’ve always been impressed with how they’ve managed to develop...

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