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4 Ways Mobile Can Create a Great Holiday Retail Strategy

Are you ready for Halloween? Thanksgiving? Christmas? New Years? Post New Years? As any seasoned product and marketing manager knows, running campaigns that align to consumer trends and seasonality is the way to be relevant at a time of year...

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How to Avoid Being Fooled by Randomness When A/B Testing

I was recently asked to answer a similar question on Quora, and I thought this was as great question that warranted a blog post. DILBERT © 2001 Scott Adams. Used By permission of UNIVERSAL UCLICK. All rights reserved. It’s not...

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How to Optimize App User Flows Without Re-deploying to the App/Play Store

You might have thought that real-time changes to flow and features were not possible. After all, code changes are almost always required to make substantial changes to your onboarding tutorial or turning different features on/off. You can actually continuously optimize...

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How to Increase App Upgrade Revenue with A/B Testing

ChordShaker, an iOS app that makes learning guitar chords easy and fun, increased their revenue from upgrades by 20.1% with an A/B test of a simple copy change. With Apptimize, this change took only a few minutes to set up...

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Is Your App Ready For The Holidays?

It’s almost September. There are only 2 months until Halloween, the official start of Christmas. Well, the Christmas shopping season anyway. Now is the time to start prepping your app for the burst of new users downloading new apps for...

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