Product teams that build sticky products in today’s proliferating technology landscape have to embrace a culture of experimentation and A/B testing to know what users want. Empowering innovation among product teams is at the heart of what we do –that’s...
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The App Virgin Mobile is the first digital telecommunications service in the United Arab Emirates. Since our launch in 2017 we exist to innovate and redefine the mobile game in the region. Virgin Mobile UAE is proud to be the...
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An endless content repository is a double-edged sword. If users can’t find what they are looking for or discover content they are interested in, they are almost guaranteed to abandon your app. Many apps aim to improve user retention by helping...
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Onboarding users to your mobile app isn’t just about teaching them how to use your features or what they can accomplish through your app. While some apps generate millions in revenue, most apps in the app store never reach a...
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In this monstrous user onboarding guide, we'll break down everything you need to know about and techniques to use to deliver value and drive retention: What key metrics you should focus on, applying behavioral psychology to drive the right behaviors,...
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