User Onboarding

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A Primer on Driving Retention with Triggers

I’m a compulsive fridge opener. There. I said it. Whenever I enter a kitchen, you can almost guarantee I’m going to open the fridge door—even if it’s not mine. Sorry about that. It’s not that I like wasting power or...

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These 3 Simple Graphs Show Why Retention Trumps Acquisition

Whenever I talk to mobile teams today, 9 out of 10 teams tell me that their biggest challenge is acquiring new users. It makes sense. We know that there are some huge challenges when it comes to funneling in new...

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What The Need for Speed Franchise Can Teach Us About Onboarding

When The Fast and the Furious released in 2001, it sparked huge amounts of interest in street racing. Suddenly, young men everywhere pined to live out their newfound desires to soup-up entry-level/midrange cars and race them in the streets.  ...

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User Onboarding at Different Stages of Growth

Sean Ellis defines startup growth in 3 stages. There’s Product/Market Fit Stage, in which you’re trying to match pain points/value props with a specific persona. Then there’s Organic Growth Stage, where you’re growing by word of mouth. And then there’s...

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The 4 Best Mobile User Onboarding Flows We’ve Seen So Far

We look at a lot of apps on a daily basis here at Apptimize. Some are good, some are bad, and the average is not too pretty. Still, we come across quite a few gems; teams that have put an...

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