These are the key growth actions that Slack, Facebook, and Dropbox relentlessly pursued. The Aha! moments. For Chamath, the former growth lead at Facebook, getting users to reach 7 friends in 10 days was the “single sole focus.” Their Aha!...
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The Pareto Principle. It says that 80% of the effects come from 20% of the causes. Simple right? If you’re playing tennis, that 20% is probably footwork to make sure you’re in the perfect position to make a shot. When...
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If you’re not retaining your users, all other effort is a waste of time and money. – Nancy Hua Click To Tweet By now, you know that onboarding is the most important element of mobile growth. You know that it...
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How We Optimized Our Native Mobile Login Flow By Corinne Almirol (Sr. Product Manager, Vevo) and Jon Li (Sr. Product Director, Vevo) So you want more registrations. You want users to log in so that you can start a relationship...
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86% of users are bothered by having to create new accounts on websites (Web Hosting Buzz). Is your onboarding process causing unnecessary bounces? Sign ins were first used in the mid 1960s at MITs time-sharing computer named CTSS to segregate...
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