According to research done by Google, 88% of travelers with smartphones would switch to another app if the one they’re using doesn’t satisfy their needs. Travel booking isn’t something people do every day, or even every month, which makes travel app...
/ Read More
Mobile retention rates have reached a historic low—at just 23% across all industries. Many mobile product managers use this number as a crutch. If most of the industry can’t even keep a quarter of their users, surely their 30% or 40%...
/ Read More
The average app hemorrhages 77% of daily active users within three days after they download it. By 30 days, this figure skyrockets to 90%. While this paints a bleak picture for mobile product managers, there’s more to the story. The...
/ Read More
“How do I track and measure user retention?” If you’re managing a fairly successful mobile app, you’ll inevitably run into user retention issues. User acquisition tactics can get you quick traction, but building sustainable, long-term growth all comes down to...
/ Read More
Solid mobile user acquisition channels? Check. Onboarding? Could use some tweaking. User retention? …..needs work. If you’ve got decent traction for your app already, retaining mobile users likely is your top objective. Yet retention is often this nebulous term everyone...
/ Read More