User Retention

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Make Your App Sticky: Retention Lessons From 3 Top Travel Apps

According to research done by Google, 88% of travelers with smartphones would switch to another app if the one they’re using doesn’t satisfy their needs. Travel booking isn’t something people do every day, or even every month, which makes travel app...

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Mobile Growth Without Crashing: 23 Ways to Improve User Retention

Mobile retention rates have reached a historic low—at just 23% across all industries. Many mobile product managers use this number as a crutch. If most of the industry can’t even keep a quarter of their users, surely their 30% or 40%...

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Why Fixing Week One Retention Will Save Your Mobile App

The average app hemorrhages 77% of daily active users within three days after they download it. By 30 days, this figure skyrockets to 90%. While this paints a bleak picture for mobile product managers, there’s more to the story. The...

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How to Measure User Retention and Track Improvement

“How do I track and measure user retention?” If you’re managing a fairly successful mobile app, you’ll inevitably run into user retention issues. User acquisition tactics can get you quick traction, but building sustainable, long-term growth all comes down to...

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A Primer on Mobile User Retention

Solid mobile user acquisition channels? Check. Onboarding? Could use some tweaking. User retention? …..needs work. If you’ve got decent traction for your app already, retaining mobile users likely is your top objective. Yet retention is often this nebulous term everyone...

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