Apptimize Blog

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How to A/B test on mobile without a single line of code

Since launching our Visual Apptimizer in January, we’ve been crunching away in our offices coming up with hot new features. The latest in a long line of exciting things to come is our zero line installation for iOS (we’re still...

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Mobile A/B Testing at LinkedIn: The Importance of Different Platforms

A few weeks ago, LinkedIn’s engineering team published a great article on their method of A/B testing. We had the pleasure of talking with Akhilesh Gupta, LinkedIn’s Senior Software Engineer for Mobile, over some chocolate coconut water to dive deeper...

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Storytelling with data: Lessons learned from Bump

Bump used A/B testing before it was cool. Google acquired Bump last year, in part because the people at Bump really understand data, mobile, and user experience. Earlier this week, we spoke with Chris Perry, former product manager and lead...

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What we learned from web A/B testing… and what we didn’t

These days, it’s common to have a both a web and mobile experience that are core to your business. One probably reels in more revenue than the other, but if you’ve developed an experimental culture, there’s a good chance that...

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5 tips for A/B testing on Android versus iOS

If you have an Android and iOS app, your two versions are probably similar but not exactly the same. Your users are probably similar but not exactly the same. So make sure you don’t test on one platform and assume...

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