Apptimize Blog

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How Many Users Do I Need for My A/B Test? Calculate Sample Size and Run Times

While the basic concept of planning an A/B test is pretty straight forward, two of the more complex questions that we often get are: What percentage of my users should I put in my test? How long will it take...

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5 Easy Ways to Improve Your App with A/B Testing

Here are 5 ideas for relatively easy to implement tests to visual aspects of your app. You most likely won’t need to rework user flows or do a lot of complex coding. These are layout and design changes that can...

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Apptimize Brings Mobile A/B Testing to Non-developers with $2.1M in Seed Funding

San Francisco, CA – Apptimize, the Y Combinator startup offering a much needed A/B testing platform for mobile applications, has raised $2.1M in seed funding. ┬áThe funding has enabled Apptimize to develop the Visual Apptimizer, a WYSIWYG (what you see...

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