Apptimize Blog

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Etsy’s Culture Of Continuous Experimentation and A/B Testing Spurs Mobile Innovation

I’ve been a personal fan of Etsy for a long time (half the art in my house was found while lying in bed with the Etsy app on my iPad). I’ve always been impressed with how they’ve managed to develop...

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How Many Users Do I Need for My A/B Test? Calculate Sample Size and Run Times

While the basic concept of planning an A/B test is pretty straight forward, two of the more complex questions that we often get are: What percentage of my users should I put in my test? How long will it take...

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5 Easy Ways to Improve Your App with A/B Testing

Here are 5 ideas for relatively easy to implement tests to visual aspects of your app. You most likely won’t need to rework user flows or do a lot of complex coding. These are layout and design changes that can...

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Apptimize Brings Mobile A/B Testing to Non-developers with $2.1M in Seed Funding

San Francisco, CA – Apptimize, the Y Combinator startup offering a much needed A/B testing platform for mobile applications, has raised $2.1M in seed funding.  The funding has enabled Apptimize to develop the Visual Apptimizer, a WYSIWYG (what you see...

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