Mobile Experimentation

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Use Coordinated Experimentation Across Multiple Channels with Airship and Apptimize

Building a culture of experimentation is essential for creating customer experience innovations that deepen engagement, grow loyalty, and contribute to your bottom line. That’s why 67% of marketers say experimentation is increasingly essential for staying competitive.  Experimentation allows you to test and evolve...

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How Airship and Apptimize Work Together to Optimize the Entire Customer Journey

Today’s most successful brands use experimentation to drive higher customer engagement and a Gartner survey found that 67% of marketers say experimentation will become more important within the next five years for staying competitive. Airship‘s Kaitlyn Hogue and Apptimize’s JP Lefebvre recently...

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MotorTrend Group Chooses Apptimize Cross-Platform A/B Testing Solution

MotorTrend Group has chosen Apptimize as its cross-platform A/B testing and feature management solution. With Apptimize, MotorTrend Group will be able to provide a seamless experience for all users and accelerate growth and innovation across its portfolio, including its app,...

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State of Mobile Experimentation: What Product Managers A/B Test and Why

Product teams that build sticky products in today’s proliferating technology landscape have to embrace a culture of experimentation and A/B testing to know what users want. Empowering innovation among product teams is at the heart of what we do –that’s...

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